Imagine a project moving from brief to design and technical within a week. We made that possible for our existing client Reprimo, creating a space that would stand out in a competitive shop-in-shop environment.
Reprimo, an e-commerce sportswear brand from Stratton Brandhouse, had previously relied on Ripple’s ability to design Free-Standing Retail Display Units (FSDUs) for Taskers Sports in Liverpool. With Taskers offering an expanded section for Reprimo that included both wall and floor space, Reprimo tasked Ripple to re-envision this area with a new, impactful design.
Our Approach
On-Site Assessment and Brief Development
Ripple’s design team began with an on-site visit to understand the updated store layout and Reprimo’s new floor plan. This initial meeting with Reprimo’s team was essential, as it clarified the spatial limitation and visual direction.
The Timeline
With the brief confirmed on a Friday, our design team wasted no time, producing initial visuals by the following Monday. These visuals captured the key elements discussed during the assessment and began to take shape as the foundation for the final design. The final approvals were secured by Wednesday, and our design team handed the project over to the technical team.
The Design
The task was to create a series of bespoke displays and visual elements that would stand out within Taskers multi-brand environment. Each component was designed with functionality and brand identity in mind, using a minimalist approach that kept the focus on Reprimo’s products.
Key Features of the retail space:
- Visual Impact & Visibility: High wall displays and large-scale visuals were strategically incorporated, allowing the merchandise to be visible from a distance. This design approach captures the attention of customers as they enter the store encouraging them to explore Reprimo’s section. The layout was carefully planned to remain clean and uncluttered, with clear sightlines that prevented overcrowding, ensuring each product stood out and was easily accessible.Â
- Wayfinding Floor Markers: Bright, eye-catching floor markings in Reprimo’s brand colours were added, creating a clearly defined boundary for their section of the store. These markers distinguished Reprimo’s display units from surrounding brands, making the space easily identifiable and visually distinct.
- Adaptable Fixtures: Ripple designed the fixtures with flexibility & functionality in mind. To meet the demands of a busy retail environment, custom powder-coated hooks were included for their durability. The versatile hooking system enables merchandising teams to easily adjust or reposition the fixtures based on the type of clothing being displayed.Â
- Bespoke Hanging Light: A custom-built hanging light was designed to enhance the presentation of the display area within Taskers. This fixture served two key purposes.
- First, it provided a wide field of illumination, acting as a spotlight with a warm tone that evenly lit the clothing from the top down. This counteracted the cool blue tones ensuring the products appeared inviting and vibrant.Â
- Second, the hanging light featured Reprimo’s visuals around its perimeter, making it a standout feature visible from across the store.
Coordination, Delivery & The Future
Once all the components were manufactured in-house, our installation team took over, making sure the final setup closely aligned with the approved visual renders. The result was an impactful retail space that magnified Reprimo’s presence within Taskers.
This design serves as a benchmark for future Reprimo retail environments. Ripple wanted to make sure they had a replicable and scalable design that is adaptable to other store environments. The success of this has laid the groundwork for expansion into other stores and we’re excited for Reprimo’s retail footprint to grow.
