Celebrity health coach, author of the second best-selling cookbook and household name Joe Wicks MBE, also known as The Body Coach recently launched his very own range of kitchenware and accessories in partnership with Meyer Group, the UK’s largest supplier of innovative cookware. We were delighted to be appointed to design and manufacture a range of point-of-purchase displays for high street retail and department stores.
The initial design brief focused on creating flexible displays with the ability to adapt to different product formats and a modular system to suit different footprints for varying size stores across the country. We achieved this by developing versatile accessories including hook and shelving systems, allowing the health inspired products to be merchandised in different configurations. The brand and communication features include edge-lit acrylics, large format digitally-printed brick wall lifestyle graphics, plus a digital screen with videos of Joe’s cooking demos. These elements tied into the thoughtfully, brightly designed packaging to really bring the display to life and stand out in a retail setting.
We were thrilled to be invited to the product launch at the NEC, with a vast turnout to watch Joe presenting a live cooking session followed by a Q & A session.