POS (Point of Sale) refers to the point in the customer journey where customers are ready to make a purchase. This may be a sales counter, kiosk or till. These points are the final moments where you can influence an additional sale before a transaction takes place, increasing in-store spending.
With 40 years of retail design experience, we at Ripple understand that to stand out in the competitive store environment, customer experience is key. Signalling an immersive and interactive customer journey can be what sets you apart from the homogenous competition. In the age of digital and online shopping, customers are increasingly impatient. Long queues can lead to purchase abandonment, hence the importance of crafting unique POS displays. To do so, it’s firstly important to understand what makes POS displays effective for reaching sale KPIs.
Our in-house design and manufacturing teams enable us to create any POS display. The first stage of the process is to understand your brand and merchandise, determining what results you want from your POS stand design. Your branding and aesthetics are taken into consideration when crafting the concept and it is manufactured to the highest quality. Having complete control of our manufacturing pipeline allows us to control our production timeline, making us trusted POS display manufacturers. We work with a variety of businesses from different industries to design and or manufacture POS display stands. Here are some of the most common POS stand designs:
POS stands are tactical marketing tools which can be used to increase brand recognition, boost awareness and generate visibility – if done correctly. Location and design are key. A POS design must increase the likelihood of securing customer attention. Incorporating digital elements into a POS stand is an effective way of doing so. These can attract the attention of customers in high-traffic areas if they are offering a point of difference from other store displays. Leaving a lasting impression can foster a trusting relationship with customers. Remaining relevant in the minds of the consumer generates loyalty and increases brand recognition, which will increase the chances of returning to your store and in turn, increase customer spending.
POS stands are ideally located near the tills or busy aisles, where impulse buyers can be influenced into making a purchase. POS stands can come in a variety of formats, including Counter Display Units (CDUs) and Free-Standing Display Units (FSDUs). As a point-of-sale design agency with our in-house manufacturing facility, Ripple can cater to a wide range of point-of-sale display options, bespoke to your brand. We understand the importance of highlighting your unique products’ features and we work with you to ensure your POS design maximises impact.
Certain products will work better on a POS stand than others. They need to be impulse-driven, limited, or promotional offers that your customers won’t want to miss out on purchasing at that moment in time. Think of the last time you made a purchase – what caught your attention at the till point? Tempting, last-minute impulsive buys are what works well on POS stands. Alternatively, you may use POS stands to advertise a new promotion, market a new product, or simply enhance the look of your checkout area. The more accessible you make the product to your customers, the more likely they will make a purchase.
POS display stands are tactical marketing tools which can be used to increase brand recognition, boost awareness and generate visibility – if done correctly. Location and design are key. A POS design must increase the likelihood of securing customer attention. Incorporating digital elements into a POS stand is an effective way of doing so. These can attract the attention of customers in high-traffic areas if they are offering a point of difference from other store displays. Leaving a lasting impression can foster a trusting relationship with customers. Remaining relevant in the minds of the consumer generates loyalty and increases brand recognition, which will increase the chances of returning to your store and in turn, increase customer spending.
POS stands are ideally located near the tills or busy aisles, where impulse buyers can be influenced into making a purchase. POS stands can come in a variety of formats, including Counter Display Units (CDUs) and Free-Standing Display Units (FSDUs). As a point-of-sale design agency with our in-house manufacturing facility, Ripple can cater to a wide range of point-of-sale display options, bespoke to your brand. We understand the importance of highlighting your unique products’ features and we work with you to ensure your POS design maximises impact.
Certain products will work better on a POS stand than others. They need to be impulse-driven, limited, or promotional offers that your customers won’t want to miss out on purchasing at that moment in time. Think of the last time you made a purchase – what caught your attention at the till point? Tempting, last-minute impulsive buys are what works well on POS stands. Alternatively, you may use POS stands to advertise a new promotion, market a new product, or simply enhance the look of your checkout area. The more accessible you make the product to your customers, the more likely they will make a purchase.
In simple terms, we “Design and Build” for retail – it is what Ripple does in this broad, yet specialist, field. Our niche is a personal approach with an emphasis on creativity. We have invested in skills and technology over many years to serve you with the benefit of our comprehensive manufacturing facility. We work in several industries, including joinery, engineering, finishing, plastics, glass, digital technology etc. Everything to create unique solutions that deliver results, and all here in the UK.
Brand-focused point of sales solutions is a far more involved subject than perhaps first meets the eye. To help get the best out of your POS opportunities and maximise your consumer’s Experience, contact Ripple for one of our account managers or designers to guide you through the process and unravel some of its mysteries.
It's important you find partners that can deliver on their promises
Ripple, despite challenges we throw their way, achieve this.
Andrew Brooks
TCP
How can we help?
Contact the team at Ripple to learn more about how our end-to-end design and manufacturing solution can revitalise your businesses interior spaces.
