Carvers Interiors: A Brand New Vision Brought to Life

Client.

Carvers Building Supplies

Date.

March 2025

Location.

Wolverhampton

Partner.

Ripple Design
Carvers Interiors needed more than a showroom refresh—they were launching a brand-new identity that brought bathrooms and range cookers together under one roof. Ripple partnered with them from the very beginning, crafting a strategic layout, immersive customer journey, and standout interactive features like a live shower zone and VR Vision Room. The result? A showroom that doesn’t just display products—it builds trust, inspires confidence, and tells the story of a brand from the moment customers walk in.
Creative & Technical Design
Retail Strategy & Customer Experience
Brand-Led Interior Design

Introduction

Carvers Building Supplies needed more than just a showroom refresh—they were launching a new brand.
Carvers Interiors would bring bathrooms and range cookers together under one roof, starting with a full transformation of the existing bathroom showroom.

Ripple was brought in early to shape the vision—delivering concept design, detailed visuals, and a handover pack to guide Carvers’ contractors through the execution.

The Brief

The space had to work hard. It needed to:

  • Showcase 16 bathroom displays
  • Introduce a new concession tile area
  • Accommodate a two-floor range cooker store with integrated kitchen demo units
  • All while introducing and reinforcing a brand no one had seen before

Ripple’s Approach

1. Strategic Layout Design

The layout was designed to encourage exploration, making it easy for visitors to move naturally through the space. Each zone supported a different stage of the decision-making process—with room to pause, compare options, and ask questions.

2. Brand Integration

Brand elements were carefully integrated throughout the space to build recognition and reinforce the new Carvers Interiors identity.

  • Bathroom pods allowed customers to visualise how products might look in their own homes.
  • Interactive tools, like the live shower zone and a digital VR Vision Room, provided hands-on ways to test and explore ideas, building confidence in purchasing decisions.

3. Materials and Mood

To support a premium but welcoming experience:

  • We used modern industrial finishes balanced with natural textures—wood, metal, and green foliage.
  • Layered lighting helped define zones, highlight products, and create a warm, immersive environment.

Range Cooker Showroom

Spread over two floors, the range cooker area gave customers space to explore different brands in realistic settings.
Kitchen demo units were built into each display, helping people picture the cookers in their own homes.

These demo areas also double as event spaces, where the team can host live cooking demonstrations and brand activations, adding even more value to the showroom.

The Result

Ripple’s concept visuals provided a clear, compelling vision of the Carvers Interiors brand in physical form—from layout and flow to materials and styling. Carvers took that vision and brought it to life, staying true to the original design intent.

“Ripple and Scott were a pleasure to work with and managed to quickly and stylishly put together a great structure which we can show off our bathrooms and kitchens and cookers displays. We are tremendously happy with the results and would definitely use Ripple’s designs again.”
Jack Carver, Director

The space now tells a strong brand story, builds customer trust, and supports interaction at every step. From concept to contractor pack, Ripple helped create a showroom that doesn’t just display products—it delivers an experience.

Thinking About a Retail or Showroom Revamp?

If you’re planning a showroom or retail space and want design thinking that puts the customer first, get in touch. We’d love to help bring your brand to life.

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