BPerfect is an Irish-born beauty brand that’s gone viral for all the right reasons: bold cosmetics, standout collaborations, and a loyal following that shops as much for the experience as the product.
This time, they wanted to push things further by expanding their range with skin and body care, treatments and third-party collaborations.
This was a whole new concept, different to their traditional MegaStores. It was The Beauty Space: BPerfect’s brand new, fully immersive concept store in the Abbey Centre, Newtownabbey.
They needed a partner who understood how to bring this complex, multi-zone experience to life – both technically and creatively. That’s where Ripple came in.
What They Needed
This wasn’t a standard shop fit. BPerfect needed help designing their first concept store from the ground up.
They came to Ripple with their wishlist:
- Flexible fixtures for new categories
- A layout that guided customers through multi-brand zones across skincare, haircare and cosmetics
- New till set up to manage a dynamic flow across two floors
- In-store treatment areas
- High-spec materials and branded finishes
Everything was bespoke and each zone had a purpose. It moved beyond their traditional mega-store format, creating an entirely new space for a new retail category.
How We Helped
Ripple handled the full technical design and in-house manufacturing and build. Every display, shelf, and tester unit was designed with flexibility and usability in mind. Each element was created around BPerfect’s core idea: beauty defined by difference.
Key features:
- A curved entrance gondola designed for flexibility to accommodate product launches, 3rd-party brands, seasonal campaigns
- Skin Studio feature area featuring digital screens and integrated sink basin for hands-on product testing
- Flexible 3rd-party shelving systems upstairs with smart call-outs and storage solutions
- Product glorifiers and tapered trays designed to highlight hero SKUs and guide discovery
Material choices were practical and premium, making sure that the kit was durable but visually impactful, from powder-coated metal finishes to integrated lighting and clean acrylic edges.
The Impact
The result was a standout concept store that felt polished, playful, and future-ready.
The Beauty Space launched to huge attention and heavy footfall and now serves as a launchpad for BPerfect’s next phase across skincare and in-store services.
It looks a million times better than I even dreamt.
Brendan McDowell, CEO
