Redefine customer experience by embracing creative showroom design.
First impressions are everything when it comes to grabbing a potential customer’s attention and drawing them in to learn more about what you have to offer. Showrooms are an extremely effective way of holding a shopper’s interest, as they can navigate the products themselves as they would do if they had bought them. This is why showroom design is so important for retail success.
Showroom design allows people to envision how they would be able to enjoy the product, along with how they could interact and experience it within their home or business. Products on a shelf cannot have the same impact as a showroom, which is why it is so important to have your design ideas come to life. Businesses often have the same goal to attract, retain and convert people into paying customers, and the adaptability and power of a showroom make them a brilliant way to achieve this.
The full impact of an expertly designed, manufactured and installed showroom design can transform a store and create a shopping experience that will outdo your competitors.
Showrooms are a fantastic way to showcase a product. Nothing compares to presenting a real-life setting that is not only engaging but highlights all of the positive elements in a tangible and clear way, enhancing the customer’s experience & increasing their level of engagement. Ultimately promoting your brand and values to provide you with loyal customers.
A beautifully designed and well-considered showroom requires experience and expertise. Consulting the experts on how to develop an engaging showroom space or display that will suit your store layout is key. To begin, you need to understand how your customers interact with your products, the brand and how to best promote and engage with your customer. Our experienced showroom designers can take you through every step of this process.
Consulting with the experts, our showroom designers begin developing, creating, and designing the most impactful showroom design for your business. Whatever the scope for your showroom or store environment, your business can collaborate with the design and manufacturing experts to create the aesthetic of your new environment.
Implementing a new showroom interior in your store layout is easy with Ripple, and with our expert showroom designers and leading design tools, your showroom will be perfectly suited to your store and your customers’ demands.
These highly creative designs are developed alongside design trends and the highest retail showroom standards with your brand and business at its epicentre, so your customers can enjoy a wide range of products and feel confident in their purchase.
Technical Designers translate the concept into tangible products which can then be created in our facility.
Our 25,000 sq ft manufacturing facility brings the vision to life, and our teams deliver your goals, as intended.
Bespoke hardware and software, developed to drive engagement and interactivity with installations for brands.
Our design manager, Richard, breaks down the essential things to consider before meeting with showroom designers to save you time and money.
• Learn how to set clear goals for your showroom and how to drive sales
• Get practical tips on managing costs and meeting deadlines
• Receive style guidance to align your showroom with your brand
• Identify what’s needed for a productive consultation
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Showrooms are a great way to introduce potential customers to your products “in situ”, helping them to more easily visualise the part an item would play in their own lives. In many cases, visitors are able to in some way test or further explore certain items – improving their understanding of the products you offer.
Not only does this greatly improve the customer experience, but it also represents a “buy-in” opportunity for members of your target audience, as they will have made the journey to the location of your showroom in order to view your products in “real life”. To this end, great showroom interior design will allow you to display and demonstrate your products in their best light and in the ideal environment, increasing their appeal to your customers and enhancing recognition of your brand values.
Top quality showroom design must enable a business to display products in a way that is accessible and exciting for the customer.
There should be an intuitive route around the showroom, and all items must be displayed in a manner that enables viewers to:
• Clearly understand any intended interaction.
• Appreciate the aesthetic quality of each product
• Learn something about the displayed item’s use and/or benefits
• Feel excited about the potential ownership of each product
• Absorb a clear “call to action” that will enable them to easily convert into a paying customer with minimal friction points
If your company has – or intends to own – a showroom, good design is vital. It puts potential customers at their ease, shows your products in their best light and represents your company’s USPs clearly. As a result of the application of great, on-brand design, not only will more visitors convert to paying customers following a trip around your showroom, but they will be far more likely to become loyal and repeat customers.
It is certainly advisable that any showroom space should be suitable to properly display all desired products attractively, safely and with good visibility – and in a manner that allows for easy maintenance and cleaning.
However, beyond that, Ripple can take on showroom projects of any size, from cosy rooms that will hold just a single display unit to huge spaces containing hundreds of metres of racking and shelving systems.
Contact the team at Ripple to learn more about how our end-to-end design and manufacturing solution can revitalise your businesses interior spaces.
