How Retail Space Planning Shapes Customer Emotions and Shopping Behaviour

Store Layout Psychology That Moves People – Emotionally and Physically There’s more going on in your store layout than product placement. Store layouts shape how people feel and how long they stay. They can calm or rush, invite or overwhelm. Often, it’s the smaller shifts like a clearer path or a brighter shelf that create […]
Creating Immersive Shopping Experiences: The Rise of Experiential Retail

Experiential retail is no longer just a trend—it’s an expectation. In this blog, we explore how retailers are creating immersive, emotionally engaging spaces that connect with customers on a deeper level. From layout and lighting to sound and story, discover how experience-first design can drive loyalty and sales.
Perfume Displays That Perform: Smart, Strategic Ideas for Retail Spaces That Sell

Perfume displays don’t suffer from a lack of creativity. They suffer from a lack of strategy. At Ripple, we’ve seen it all. Across beautifully lit counters no one stops at, to elaborate brand zones that fail to guide a single purchase. When you’re working with compact products, high margins, and an overload of choice, a display […]
How to Showcase DIY Products: Real-World Ideas for Retail Spaces That Work

You know the challenge. DIY retail isn’t easy. Balancing stacks of stock, bulky goods, seasonal promos, and trying to make it all feel inviting, not overwhelming? That’s the daily juggle of DIY store design. It’s one thing to get customers through the door. It’s another to hold their attention, guide them through your space, and […]
How to Design a Successful Concession Stand

Rising retail rents and increased competition make it harder than ever for brands to establish a physical presence. Concession stands offer a flexible, lower-risk way to reach customers without committing to a standalone store. But, perfecting concession stand design while maintaining brand identity isn’t easy. That’s why we’ve drawn on Ripple’s decades of experience to […]
Integrating Wellness into Retail Design

As consumers become more health-conscious, retailers are rethinking their environments. This blog explores how integrating wellness into retail design can elevate the in-store experience, improve customer wellbeing, and drive lasting brand loyalty.
Why Brick and Mortar Still Matters for Beauty Brands

In a digital-first world, beauty brands are rediscovering the power of physical retail. From immersive experiences to building customer trust, this post explores why brick and mortar still matters—and how it can be a key part of an omnichannel strategy.
Predictions for Physical Retail 2025: Moving Beyond the Product

Retail in 2025 is no longer just about selling products – it’s about creating meaningful experiences. From community-driven spaces and immersive designs to cutting-edge AI technology, discover how the future of physical retail is transforming customer engagement and brand loyalty.
How to Display Clothing in a Retail Store

As you already know, the way you display clothing in your stores can make a huge difference to the customer experience. If your displays are not well-ordered, organised and thought-through, they can easily confuse the eye and make a space look cluttered. It’s therefore important to keep your shop floor attractive and inviting, while at […]
Why are Retail Window Displays So Important?

Your retail window display is often the very first opportunity for potential customers to interact with your company, making it an essential part of strong visual merchandising. It’s vital that these displays stand out against other shop fronts on a high street, precinct or shopping centre, that they represent your brand positively and accurately and […]