of shoppers will spend more per visit when they have a positive in-store experience.
We bring retail experience design to life across:
Shopping today is about more than products. Customers are seeking spaces that create value, invite interaction, and make them want to come back. That’s where experiential retail comes in. When thoughtfully designed, it can become your strongest differentiator.
Shopping today is about more than products. Customers are seeking spaces that create value, invite interaction, and make them want to come back. That’s where experiential retail comes in. When thoughtfully designed, it can become your strongest differentiator.
A well-considered display can significantly shape how a customer experiences your product. It doesn’t need to be flashy! Sometimes, a simple educational touchpoint or product demonstration is all it takes to prompt shoppers to pause and engage.
Our custom designs use tactile materials, informative content and intuitive placement to reduce avoidance behaviour and encourage interaction.
Whether it’s a freestanding unit or a full feature bay, displays influence up to 60% of purchasing decisions at the point of sale.
Technology shouldn’t feel like an add-on and it certainly shouldn’t distract. When used thoughtfully, it supports the customer journey and makes interaction feel more natural.
We integrate digital elements where they add real value, like RFID lift and learn, digital screens, touchscreens, or QR codes that offer helpful content without adding clutter.
Used well, these tools can foster trust and engagement, making the immersive shopping experience feel more personal and connected.
If you’re worried about investing in tech that might not even be used, we can help you identify where it could (or won’t) add value.
The irony? The best retail store experiences don’t push for the sale. They invite customers to explore, connect and enjoy – and that is what drives sales in the long run.
From browsing to checkout, we design experiences that flow naturally and make your store a space people want to return to.
Using insights from retail psychology, we help you guide the customer journey with intention. Thoughtful zoning, smart sightlines and strategic product placement drive “approach behaviour” and foster positive perceptions of your brand.
The success of a sale relies on more than just what customers see. It’s also about what they feel, hear and even smell. We use sensory marketing in retail to tap into emotion and memory, creating a deeper connection with your brand.
The right psychological cues can make the difference between a glance and a purchase. One client saw a 20% increase in revenue after we restructured their layout.
Retail is no longer just about products as it now encompasses feelings and connections, strengthened with community. A well-designed immersive shopping experience delivers lasting commercial value.
Done right, experiential retail:
● Drives foot traffic by turning your space into a destination
● Improves retention by building emotional connection
● Increases dwell time and basket size
● Generates word-of-mouth and social buzz
● Strengthens loyalty through memorable interactions
of customers say experience is a key factor in purchasing decisions.
It doesn’t have to be overwhelming or expensive. Sometimes the most powerful shifts are the simplest, like a clearer layout or adding educational storytelling to a display.
If you’re waiting for the right time to elevate your store experience, remember: the brands who act now are the ones being talked about tomorrow.
If you don’t control the full store, you can still own the experience. Our bespoke POP and retail displays give brands control in crowded, multi-brand environments. These displays help you:
● Own the brand narrative
● Educate and inspire discovery
● Stand out in high-traffic settings
● Guide touch, interaction and purchasing
Your displays become your brand’s voice, even in someone else’s space.
How does branding influence what shoppers think of you?
Ripple delivers customer-first, psychology-backed retail experience design that combines creativity with commercial thinking. We help you:
● Plan store layout and flow to guide discovery and shape the customer journey
● Design interactive and educational displays to deepen engagement
● Apply sensory marketing in retail to tap into memory and emotion
● Use strategic product placement to influence behaviour
● Integrate technology where it enhances, not overwhelms
● Build a cohesive narrative so every touchpoint reflects your brand
We want to make sure that we’re representing ourselves better than anyone else on the shop floor. I know Ripple can do that.
Thomas Jones, MD, Stratton Brandhouse
Fashion, health & beauty, lifestyle, trade merchants. Any retailer or band who wants to build deeper relationships with their customers.
Increased dwell time, stronger brand loyalty, improved conversion, higher engagement, and memorable customer journeys.
The biggest? Thinking it has to be big, bold or expensive. Often, the most impactful experiences come from subtle, strategic changes. We help you start smart and scale if you need to.
We work with clothing retailers, beauty brands, trade-focused merchants, and lifestyle businesses. Our work spans showrooms, bespoke displays, pop-up shops and retail environments.
70% of buying experiences are based on how customers feel, not just what they buy. Memorable, positive store experiences create emotional connections, which drive return visits and word-of-mouth.
Used well, tech can increase interaction, personalise experiences and make discovery easier. Used poorly, it can alienate or overwhelm. We help you get the balance right.
Want to turn your store into a space that drives connection and loyalty?
Whether you’re refreshing your layout, upgrading displays, or rethinking the entire experience, we’re here to help.
Contact the team at Ripple to learn more about how our end-to-end design and manufacturing solution can revitalise your businesses interior spaces.
