Product display is a crucial aspect of visual merchandising in any retail store. How your products are presented can make all the difference in whether or not customers walk into your store and make a purchase.
With the proper display solution, you can draw customers in and create a focal point that captures their attention. But with so many product display tips and techniques out there, it can be difficult to know where to start. At Ripple, we have decades of experience curating and implementing product displays in a wide variety of retail shops, flagship stores, and boutiques.
Take a look at the ten product display tips that can make your store stand out and boost sales. From eye-catching window displays to product display stands at eye level, these techniques will help you draw customers in and increase their desire to purchase. Let’s get started!
1. Create Displays For Target Customers
Creating product displays with the customer in mind plays a crucial role in ensuring effective visual merchandising efforts. They are key to guiding customers through their journey, from the moment they enter your retail store to the final conversion and sale.
It all begins with creating an eye-catching, inviting product display space that draws customers in and captures their attention. To effectively target your customers, it’s important to understand their preferences and lifestyle. By designing displays that align with their interests and desires, you can create a powerful connection with your customers and increase the likelihood of a sale.
So, whether it’s with product display stands or captivating window displays, make sure your visual merchandising techniques appeal to your target customers and guide them towards making a purchase.
2. Create a Cohesive Visual Experience Using Colour
Creating an effective product display in your retail store involves more than just showcasing your merchandise.
It’s important to consider the overall visual experience of the product display that you want to create for your customers, and one way to achieve this is by using a uniform colour palette. Limiting the number of colours you work with within the display and creating a harmonious visual experience allows you to draw attention to specific elements of the products you’re selling and create a lasting impression on your customers.
When choosing a colour palette, it’s important to consider your brand identity and sales objectives. For instance, if you are a pet supply store targeting families and wanting to evoke images of nature and animals, earth tones and greens can be effective choices that align with your brand messaging.
By using these colours throughout your product display techniques, and window displays, you can create a cohesive and eye-catching retail space that resonates with your target customers.
3. Tell A Story
An effective visual merchandising display with a clear narrative creates a story behind the products – a powerful tool to help customers connect with your products and increase the likelihood of a sale.
By developing a cohesive narrative that flows throughout your retail space, you can create a seamless and immersive shopping experience that draws customers in and keeps them engaged.
This can begin with the storefront product displays, using a main window or space near the entrance to establish the theme and capture customers’ attention. The narrative can be as simple as “back to school” or “summertime fun,” relying on colour and signage to keep the theme consistent.
By using the same colour backdrop and keywords in your signage, you can create a visual connection that ties your product displays together and guides customers through the retail space, and centres their attention on the products you’re most proud of.
Implementing well-placed visuals and branded props can also support the work to generate a suitable atmosphere. When props are expertly executed, they can allow a retail store to reinforce its branding and link it to the ambience created by the props. Stores that effectively use props and visuals can create any type of space – open and luxurious or cosy and comforting, all whilst helping to complement the product offering.
4. Draw Attention to Merchandise & Set Ambiance With Lighting
Lighting is a critical aspect of product displays that can greatly impact the success of your retail store.
The right lighting scheme can create a specific atmosphere and mood that aligns with your brand messaging and resonates with your target customers. Additionally, lighting can be used to highlight specific products and draw attention to key areas of your store, ultimately boosting sales.
When considering your lighting options, it’s important to think about the functionality and aesthetics of each fixture and how it fits into your overall visual merchandising display.
By strategically placing light sources at eye level when using product display stands to showcase your merchandise, you can create an eye-catching focal point that encourages customers to explore and engage with your products. Additionally, unique lighting designs can set your store apart from competitors and make a lasting impression on customers.
5. Be Specific With Signage
Signage is a critical component of effective product display stands that should never be overlooked.
Even if your product display stands are flawless, unclear or confusing signage can quickly derail your sales efforts. When creating signage, it’s important to keep things concise and to the point, avoiding wordy messages that can overwhelm or confuse customers.
One useful rule of thumb is the five-second rule. This entails ensuring that your product display’s sign can be read and understood in five seconds or less. If your message requires more detail, consider breaking it down into a series of smaller signs that can be incorporated seamlessly into your overall product display.
6. Highlight Products With Point-of-Purchase (POP) Displays
Have you ever walked into a store and immediately been drawn to a product or display? Chances are, that was a POP display in action.
POP displays are a versatile and effective way to highlight specific products in your store, whether it be for promotion, showcasing deals, or simply breaking up clutter. These displays act as your one-dimensional employee, providing key information about the product and drawing customers in.
With the right POP display, you can create a visual stimulus around a product and make it more memorable for customers. To choose the best POP displays for your business, start by identifying the products you want to target. This could include your top sellers, personal favourites, or even products that aren’t getting enough attention that you’d like to see a boost in sales with.
Ripple’s efforts to bring Davids Bridal Birmingham Store’s concept to reality demonstrate how POP displays can offer excellent results to a business.
7. Avoid Empty Space to Increase Product Exposure
Maximising the use of your retail space is essential to create an engaging and visually stimulating shopping experience. This can be overlooked when generating product displays.
That’s why it’s important to carefully plan and design your displays to avoid clutter while using all available space effectively. A cluttered or sparse display can be visually unappealing and disorienting for customers.
By utilizing your store space effectively with product displays, you can create an immersive environment that entices your customers to explore and engage with your merchandise. This can increase the chances of them discovering products they may have otherwise missed, ultimately leading to more sales.
Ripple tip: Remember to balance the density of your displays with the ease of navigation through your store. Customers should be able to move through your space comfortably and without feeling overwhelmed.
8. Window Displays Attract Foot Traffic
To entice potential customers to enter your store, making a great first impression with your storefront is important.
Using product displays to present your newest and most valuable products in the window or near the entrance can help grab the attention of passers-by and draw them in. However, it’s important to remember that your storefront’s appearance is just as important as the products you’re showcasing.
A dirty or neglected storefront can turn potential customers away before they even have a chance to see your products.
9. Connect With Customers Using Seasonal Displays
Incorporating seasonal elements into your product displays can help keep your store fresh and engaging for your customers. By tapping into the cultural and seasonal moments that matter to your audience, you can create a sense of relevance and timeliness that will resonate with them.
Seasonal product displays can take many forms, from simple updates to your product offerings to elaborate window displays and decor. The key is to find ways to integrate seasonal themes into your existing store design in a way that feels natural and authentic. This might involve updating your colour scheme or signage to reflect the season or creating seasonal focal points throughout the store to draw attention to relevant products.
Remember, the goal is to create a sense of excitement and anticipation that will inspire your customers to engage with your store and ultimately make a purchase. By staying attuned to seasonal factors and adapting your product display stands accordingly, you can keep your store feeling fresh and relevant all year round.
10. Use Ripple’s Expertise For Your Product Displays
Ripple understands the power behind product displays and the benefits they hold for retail stores looking to create impactful and effective displays. With more than 40 years of experience in the industry, Ripple has the expertise and knowledge to help you make the most of your retail space and increase your sales.
At Ripple, we value product displays and ensure the required delicate balance between creativity and practicality is implemented accurately. That’s why our team of experts works closely with each client to develop a customised display solution that fits their unique needs and budget.
We offer a wide range of services, including design, installation, and ongoing maintenance, to ensure that your retail store and product displays are always fresh and up-to-date. Whether you’re looking for a seasonal display or a long-term solution, we have the skills and experience to help you achieve your goals.
Our team of designers and merchandisers are well-versed in the latest trends and techniques in the industry, ensuring that your displays are always cutting-edge and eye-catching. We pride ourselves on our attention to detail and commitment to quality, which means that you can trust us to deliver a display solution that exceeds your expectations.
Don’t leave your product displays to chance. Let Ripple’s expertise and experience work for you. Contact us today to learn more about how we can help you take your displays to the next level.
