Project Overview

When U.S. bridal giant David’s Bridal opened their first UK flagship in Birmingham, they needed a store experience to match the moment. Ripple was brought in to design, manufacture, and install elegant fixtures and furniture that elevate every visit.

Project Details

Client:

Location:

Cannon Street, Birmingham

Sector:

Retail

Services:

Concept & technical design and Manufacturing

Completion:

2016

the challenge

David’s Bridal is all about special moments, and their UK debut had to deliver on that promise. The brief was to create an environment that felt premium, accessible, and memorable. Every fixture and finish needed to reflect quality, while supporting the flow of bridal parties and consultants.

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Our Solutions

Ripple delivered a store environment that bridged elegance and usability for a high-impact UK debut.

Bespoke Fixtures for Bridal Retail

Custom-built furniture and fittings designed specifically for the bridal journey — from dress browsing to consultation.

Seamless Design Translation

Working closely with architects Child Gratton Lewis, we translated design intent into fully buildable, functional solutions.

Quality Manufacturing and Install

All elements were manufactured in-house for consistency and installed by Ripple’s project team for full control from start to finish.

Installation & Launch

Ripple handled the full process from creative development to install. The result was a clean, elegant layout that inspired and supported customers throughout their visit.

The Birmingham flagship sets a luxury standard for David’s Bridal in the UK—blending global identity with local nuance. Ripple continues to support design-led experiences for brands at key retail moments.

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