Dulux Decorator Centre continue their drive on leading the decorator sector by developing an exciting trade customer experience initiative. They engaged Ripple and other stakeholders with the objective of creating an inspiring, interactive and informative in-store experience for their customers.
First phase concept designs were developed as a result of shopper insights and a deep understanding of target customer groups; and were trialled in 3 different locations. Each store was measured against various quantitative and qualitative key performance indicators and early findings show some clear progression in the overall customer experience, which has been further evidenced by improved sales and efficiency performances.
The concepts and principles are presently being refined for the second phase of the initiative in 2016, with the expectation of shaping the direction of future store experiences.