Ripple recently completed the Dulux Colour and Advice project which was rolled out into 80 retail independent decorating centres. These are premium outlets that have been selected and awarded the title of “Colour and Advice” centres as Dulux brand ambassadors.
Colour and Advice was originally conceived by Dulux in 1996 and 20 years later it has taken on a whole new fresh look and feel. Designed around the customer journey, the interactive displays and new signage will inspire shoppers to be more confident about colour and help them create beautiful living spaces.
The range of display and communication elements has been developed with the flexibility to work in different environments providing the ingredients for an enhanced customer experience.
AkzoNobel’s Colour & Advice team went on to win the Retail Support Initiative award at DIY Week 2017. Ripple are really proud to have been part of the award-winning project.