Designed & Engineered Visual Merchandising Solutions

Boots Mini Club FSDU Roll Out

Towards the end of 2015 we worked with Boots Mini Club Children’s clothing brand to develop a new flexible free-standing display unit to replace a unit which had been out in stores for some time and needed refreshing. The design challenge here was to design a unit which fell within a strict 3D footprint but also optimised the number of product facings to achieve maximum display possibilities. Taking the design challenge from a “blank canvas” we first worked up some concept options before honing in on the preferred one – this went through several iterations of size, product facings and colour finishes before going to prototype and receiving final approval to roll out across 40 key stores in January 2016.